© Annie Wei-Hsin Lo

[ CONTACT ]

+415 530 8082

annielodesign@gmail.com

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Gotham—
Typeface Promotion Booklet 

[ OBJECTIVE ]

Design a booklet to promote a chosen typeface. This project requires
a strong narrative that gives the typeface a soul and core value. Showcase the details, flexibility, and usability of the typeface in an intriguing and engaging way.

[ CONCEPTS ]

The typeface that I chose was Gotham, which is a well-known geometric type with multiple weights and fonts. I found it is highly legible and readable in a small size. The typeface designers paid a lot of attention to the details. Therefore, I developed a thread to showcase the perfection and small details of the Gotham typeface, and most importantly, encourage my readers to use Gotham.