© Annie Wei-Hsin Lo

[ CONTACT ]

+415 530 8082

annielodesign@gmail.com

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Green Apple Books

—Branding

[ OBJECTIVE ]

Use hand-drawn sign as inspiration and redesign it. Use the communication intent of the original piece and create a cohesive system of communication to serve this need. One of the challenges was to identify the intention and apply it to deliverables.

[ CONCEPTS ]

I came across a sign posted outside Green Apple Books. It tends to guide customers to the shop next door for records and magazines. I integrated my photos and hand-drawing to create a vintage feeling. The final deliverables included posters, a booklet and a website to encourage customers to visit this vintage second-hand book store.