Green Apple Books
[ OBJECTIVE ]
Use hand-drawn sign as inspiration and redesign it. Use the communication intent of the original piece and create a cohesive system of communication to serve this need. One of the challenges was to identify the intention and apply it to deliverables.
[ CONCEPTS ]
I came across a sign posted outside Green Apple Books. It tends to guide customers to the shop next door for records and magazines. I integrated my photos and hand-drawing to create a vintage feeling. The final deliverables included posters, a booklet and a website to encourage customers to visit this vintage second-hand book store.